Category Technology

What happened to Innovation?

I’ve always been a humble practitioner of innovation, both in my private and professional life.Innovation is often an inclination, a personal trait that you are sometimes lucky enough vest in your professional career. Bit just like those digitally or technology…

The Marketing of Coffee

The marketing of Coffee

Those things humankind has a stringent need for often benefit of multiple solutions. One paramount example is religion, where the stringent need is to justify ourselves, and religions do come in all shapes and flavours, with most of them promising…

Hacking Growth revisited

Growth Hacking is a now semi-mythological word and approach associated with smart digital marketing. As startups work on tight marketing budgets, they’ve had to devise creative ways to be effective marketing-wise. The lessons learned in startup marketing are fully applicable…